VSL Funnel ROI Calculator

See exactly what a VSL funnel could generate for your professional services firm

Campaign Parameters

Industry Selection

Auto-populates benchmark CPLs and conversion rates

Monthly Ad Spend

Most professional services firms start at £3,000

Average Client Value

Client Lifetime Value Multiplier

Current Monthly Marketing Spend

Projection Results

Calculation Breakdown

Monthly Ad Spend:£3,000

Est. Cost Per Lead:£45

Expected Leads:66

VSL Watch Rate:35%

Qualified Applications:6

Call Show Rate:70%

Sales Calls:4

Estimated Monthly Opportunities

Qualified Sales Calls

Cost Per Opportunity

£750

Projections (without strategy adjustments)

198

3 Months

198 leads

12 calls

396

6 Months

396 leads

24 calls

792

12 Months

792 leads

48 calls

ROI Calculator

Close Rate

Default: 20%

Effective Client LTV

£37,500(£25,000 × 1.5x)

Monthly Clients Won

0.8

Monthly Revenue Generated

£30,000

Customer Acquisition Cost

£3,750

Monthly ROI

(£30,000 revenue − £3,000 ad spend)

÷ £3,000 ad spend = 9x

Payback Period

0.3 months

Funnel investment recovered

Investment Context

Funnel Build Investment

£7,500

One-time

Monthly Retainer

£3,000

Ongoing management

12-Month Total Investment

£79,500

Build + retainer + ad spend

12-Month Projected Revenue

£360,000

Net ROI: 3.5x

Ready to build your VSL funnel?

Book a strategy call to discuss how we can implement these projections for your firm.

*Results are estimates based on industry benchmarks and may vary based on your specific audience and product-market-fit.

**Funnel builds typically take 2 weeks to complete. Allow for the first month of testing to see results as we optimise your campaigns.