For Professional Service firms and B2B SaaS
Stop Relying on Referrals.Build a Predictable Pipeline Instead.
We build complete client acquisition systems for Professional Service firms and B2B SaaS companies. You get the video script, landing page, ad creatives, email sequences, and automations. Everything you need to turn cold traffic into booked calls with qualified prospects.
Free strategy call. No obligation. If we're not a fit, I'll tell you.
Companies where I've built performance marketing systems
Sound Familiar?
Your pipeline is unpredictable.
A good month happens because someone mentioned you at the right dinner party. A bad month happens because... no one did. Growth feels like luck, not a system. And you're tired of the feast-or-famine cycle.
You've tried paid ads. It didn't work.
Maybe you ran some traffic to your website. Got clicks, but no calls. Or you hired an agency that promised leads. They delivered people who couldn't afford you or weren't ready to buy. Now you're skeptical the whole thing even works for professional services.
You don't have time to figure this out.
You could learn funnel copywriting, video scripting, landing page design, email sequences, and ad strategy yourself. But you have clients. Deadlines. A practice to run. Six months of trial and error isn't realistic.
There's a better way.
Introducing: The VSL Funnel System
A VSL funnel is a complete client acquisition system built specifically for cold traffic.
Instead of sending strangers to a generic website and hoping they fill out a contact form, you send them to a dedicated landing page with a video that explains who you are, what you do, and why you're different. The video does the heavy lifting. Qualifying prospects, handling objections, and building trust before they ever speak to you.
The result: fewer leads, but better leads. People who book calls already know your approach, roughly what it costs, and whether they're a good fit. Your calls become conversations with qualified prospects, not qualification calls with strangers.
| Traditional Approach | VSL Funnel System |
|---|---|
| Ads → Generic website | Ads → Dedicated landing page |
| Everyone fills the form | Video qualifies before booking |
| Half your calls are unqualified | Calls are with pre-educated prospects |
| You explain everything on every call | Video handles objections before the call |
| Referrals or nothing | Predictable pipeline you control |
| Hope-based growth | System-based growth |
Same ad spend. Dramatically better results.
Here's How It Works
Step 1: Strategy Call
We talk through your current situation, your offer, and your ideal client. I assess whether a VSL funnel makes sense for your firm and what the build would look like.
Step 2: I Build the System
You provide input at the start. Your positioning, who your best clients are, common objections you hear. Then I build everything: VSL script, landing page, 25 ad variations, email sequences, automations. You review. We refine.
Step 3: Launch & Optimise
The funnel goes live. You start seeing qualified calls on your calendar. If you want, I manage ongoing optimisation. If not, you run it yourself. Either way, you own the asset.
The Complete Build
VSL Script
Written specifically for your firm and offer. Not a template. Custom positioning based on your target client, your differentiators, and the objections you actually hear on sales calls.
Landing Page
Designed for conversion, not just aesthetics. Headline, video embed, application form, and supporting sections. All built to turn cold traffic into booked calls.
25 Ad Variations
5 hooks × 5 body structures. Gives us room to test what resonates with your specific audience. Includes ad creative direction.
Email Sequences
Opt-in nurture, booking confirmation, no-show recovery. Automated follow-up that increases show rates and keeps prospects warm.
All Automations
Calendar integration, CRM sync, email platform connection, pixel tracking. The technical infrastructure that makes everything work together.
Optional: Growth Retainer
- • Ad management & media buying
- • Weekly creative testing
- • Landing page CRO
- • Email sequence refinement
- • Monthly strategy calls
The retainer is optional. Some clients run the funnel themselves. Some want hands-off management. Either works.
Why a VSL Funnel vs Other Options
VSL Funnel vs Generic Agency
| VSL Funnel | Generic Agency |
|---|---|
| Video qualifies before booking | You qualify on the call |
| Prospects understand your approach | Prospects need everything explained |
| Built specifically for your firm | Template approach, generic copy |
| You own the asset | You rent their system |
| One-time build + optional retainer | Locked into monthly contracts |
| Designed for professional services | Designed for volume, not quality |
VSL Funnel vs DIY / Figure It Out
| VSL Funnel | DIY / Figure It Out |
|---|---|
| Built and launched in two weeks | 6+ months of learning |
| Proven structure | Trial and error |
| Your time stays on clients | Your time goes to marketing |
| Works from day one | Works after many iterations |
Background & Credentials
Tommy, Founder, Clearscope Funnels
I spent nearly a decade in performance marketing and analytics. Not at a marketing agency. At actual companies.
MVF Global. The company that basically invented modern lead generation at scale. I learned what happens when you're spending serious money on ads and need every funnel component to convert.
Checkout.com. One of Europe's biggest fintech companies. Enterprise-level analytics and conversion optimisation.
Savills. Built the entire marketing data infrastructure. Understand how to measure what actually matters.
I'm not a guru who learned this from a course. I built my career on making funnels convert. That's the lens I bring to every build.
Common Questions
Ready to Build a Predictable Pipeline?
If you're a professional services firm or B2B SaaS company with an offer that closes when you get qualified prospects in front of you. Let's talk.
Free strategy call. No obligation. If we're not a fit, I'll point you in a better direction.